One of the biggest Turkish petroleum companies Petrol Ofisi was commissioned Ülkütay Design, of which I worked between 2005-2007, to create the character concept of POMAN, a superhero petrol attendant. We've created her background, all her friends, her foes, her habitats, along with Poman's brand identity, style guide, magazines, kids club materials, product inspirations, in-store design and much more. Unfortunately, this concept was never implemented due to management changes within the company at the point of implementation.